Most advertisers don’t use ad extensions to their full potential. Extensions are free, boost visibility, and improve performance—so why not use them all?

What Are Google Ads Extensions?

Ad extensions are additional pieces of information that expand your search ads, making them more engaging and useful.

Types of Extensions You Should Be Using:

• Sitelink Extensions – Link to different pages (e.g., Pricing, Contact, Reviews)
• Callout Extensions – Highlight key benefits (e.g., 24/7 Service, Free Shipping)
• Structured Snippets – List services, product categories, or brands
• Call Extensions – Add a phone number to encourage direct calls
• Location Extensions – Show your address and link to Google Maps
• Price Extensions – Showcase your products or packages with pricing
• Lead Form Extensions – Capture leads directly from the search results

Why They Matter

• Improve Click-Through Rate (CTR)

• Add value and context
• Increase ad real estate on the SERP
• Positively impact Quality Score

Ad extensions are an underused advantage. They’re free, easy to set up, and dramatically boost your visibility and performance.