Capital city plumbing
PPC Case Study
November 2025 – January 2026
The Challenge
High volume of price-sensitive leads generated from Yelp ads
Lack of high intent buyers
Insufficient organic leads to keep all plumbers consistently engaged
Results
Steady increase in impressions and clicks
Consistent growth in qualified leads
Reallocation of ad spend from Yelp to Google Ads to attract high-intent buyers
Improved domain authority on Google driven by combined SEO and advertising efforts
Reporting Screenshots
Let’s Work Together
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